Interaction
as Identity

Interaction as Identity examines how digital interactions can serve as a strategic medium for brand identity communication, rather than functional utility. The project addresses the limited practical methods on branded interactions, by prototyping exploratory tools and curating actionable resources within an interactive archive. Moving away from traditional visual identity, the project aims to provide methodological paths for connecting how interfaces feel and work, enabling product designers to consciously perceive and produce atmospheres in digital interfaces.

Weekly Progress, Semester 2.

Weekly Progress, Semester 1.